PERAN PEMEDIASI ATTITUDE BECOMING SOCIAL ENTREPRENEUR (ATB) PADA PENGARUH ANTARA EMPATI TERHADAP MINAT BERWIRAUSAHA SOSIAL



Purbo Jadmiko(1*)

(1) Universitas Bung Hatta
(*) Corresponding Author

Abstract


This study aims to determine the indirect effect on the relationship between empathy and social entrepreneurial intentions in students of Bung Hatta University. A total of 150 samples were used in this study. The analysis technique used is regression with mediating variables using the testing procedures of Baron and Kenney (1986). The results of the study showed that the attitude becoming social entrepreneur (ATB) mediated in full the influence between empathy and social entrepreneurial intentions. ATB was also found to have a positive and significant effect on the social entrepreneurial intentions. The findings of this study indicate that the relationship between empathy and entrepreneurial intention is indirect effect.


Penelitian ini bertujuan untuk mengetahui pengaruh tidak langsung (indirect effect) pada hubungan antara empati dengan minat berwirausaha sosial pada mahasiswa Universitas Bung Hatta. Sebanyak 150 sampel digunakan dalam penelitian ini. Teknik analisis yang digunakan adalah regresi dengan variabel pemediasi dengan menggunakan prosedur pengujian (Baron & Kenny, 1986). Hasil pengujian penelitian menunjukkan bahwa attitude becoming social entreprenuer (ATB) memediasi secara penuh pengaruh antara empati terhadap minat berwirausaha sosial. ATB juga ditemukan berpengaruh positif dan signifikan terhadap minat berwirausaha sosial. Temuan penelitian ini menujukkan bahwa hubungan antara empati dengan niat berwirausaha bersifat indirect effect.



Keywords


empaty; attitude becoming social entreprenuer (ATB); social entrepreneurial intention

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References


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